What Did We Do?

Written By Wave Agency

by Madeline Heit Lipton, Long Island, NY

What did we do before technology days?

We’d keep in touch through now old fashioned ways

A hello in a letter mailed the sooner the better

Penned floral, initialed, or perhaps solid sheets

Tucked in and folded oh so neat

That moment, opening a sealed letter so new

With contents of talk, details meant just for you

We’ve come a long way, or should I say short

When simply pressing send

Can reach to your friend

Large page or small

Though times have changed, methods too

There’s surely still space for… kind regards to all!



Wave Agency

Wave Agency is a full-service marketing and creative partner dedicated to transforming brands through strategic vision, impactful storytelling, and thoughtful execution. Since 2001, we’ve helped businesses grow, evolve, and stay ahead of change across industries like beauty and wellness, healthcare, real estate, retail, and more.

Today’s marketing goes beyond beautiful design—it’s about relevance, timing, and smarter decisions. At Wave Agency, we integrate AI thoughtfully into our process, using it to uncover insights, streamline campaigns, and enhance personalization. The result? Marketing that’s not only creative but intelligent—designed to connect, convert, and grow with purpose.

We’re more than marketers—we’re innovators and entrepreneurs who deeply understand how to scale and succeed in an AI-powered world. Our entrepreneurial spirit fuels ventures such as Long Island Wave, a thriving digital publication spotlighting regional business and culture; the Wave Wellness & Beauty Expo, a leading event connecting beauty and wellness brands with engaged consumers; and Xpresso Head, a high-performance professional haircare line that blends innovation and exceptional branding.

Our collaborative approach ensures your vision guides our execution. We immerse ourselves in your brand, using AI-driven insights and data-backed decisions to craft campaigns and strategies uniquely tailored to your goals. Whether it’s a comprehensive brand strategy, targeted digital marketing, or customized technology solutions, we deliver real impact, measurable outcomes, and sustainable growth—helping you lead boldly in today’s AI-driven marketing landscape.

https://waveagency.com
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