12 Principles of Spiritual Intelligence

By Danah Zohar, author of Rewiring The Corporate Brain

Self-awareness: Knowing what I believe in and value, and what deeply motivates me.

Spontaneity: Living in and being responsive to the moment.

Being vision and value-led: 
Acting from principles and deep beliefs, and living accordingly.

Holism: Seeing larger patterns, relationships, and connections; having a sense of belonging.

Compassion: Having the quality of “feeling-with” and deep empathy.

Celebration of diversity: Valuing other people for their differences, not despite them. 

Field independence: Standing against the crowd and having one’s own convictions.

Humility: Having the sense of being a player in a larger drama, of one’s true place in the world.

Tendency to ask fundamental “Why?” questions: 
Needing to understand things and get to the bottom of them.

Ability to reframe: Standing back from a situation or problem and seeing
the bigger picture or wider context.

Positive use of adversity: Learning and growing from mistakes, setbacks, and suffering.

Sense of vocation: Feeling called upon to serve, to give something back.



Wave Agency

Wave Agency is a full-service marketing and creative partner dedicated to transforming brands through strategic vision, impactful storytelling, and thoughtful execution. Since 2001, we’ve helped businesses grow, evolve, and stay ahead of change across industries like beauty and wellness, healthcare, real estate, retail, and more.

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Our collaborative approach ensures your vision guides our execution. We immerse ourselves in your brand, using AI-driven insights and data-backed decisions to craft campaigns and strategies uniquely tailored to your goals. Whether it’s a comprehensive brand strategy, targeted digital marketing, or customized technology solutions, we deliver real impact, measurable outcomes, and sustainable growth—helping you lead boldly in today’s AI-driven marketing landscape.

https://waveagency.com
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