The Beautiful

by James Vollbracht, Bozeman, M

The Beautiful

If you 

are not as Beautiful

in this moment

as you will ever be,

when shall you ever be 

Beautiful?

If you and I

are not as Beautiful

in this moment

as we will ever be,

when shall we ever be 

Beautiful?

All of life

responds to the

immeasurable

power of Beauty;

but who has the courage

to proclaim themselves

to be

the Beautiful Sun 

of God?

Who is it,

amid the flash 

of thunder

and the roar 

of lightning

that rages

through our world,

who can drink nakedly

from the Fountains 

of Beauty

unashamed?

At the end

of this life

our regrets will not be 

our sins.

No, never our sins.

Our regrets will be

the Beauty

we withheld

from ourselves

and others.

We have

been made

so afraid of our sins

and so ashamed

of our Beauty

that we have come

to believe

only a miracle

could change

our lives.

And yet

there is a bridge 

to Beauty

that is known.

It is found

in the curl of a wave,

in the silent glance

between two eyes, 

in a touch, a brush

of a hand

upon the cheek.

These are the eternal

moments

of our lives.

The Great Secret

is not that

one day we shall

awaken from

the dream of life

and suddenly

be transformed.

The Great Secret

is that we are already

the Beautiful;

and when we see

the Beauty

within another,

it awakens

the Beautiful

within ourselves.

Stop, here, now.

Take my hand,

we have not far

to go; 

for this path

is already known.

Let us walk

over the bridge

of Beauty together

and gaze into

the deep well

of life,

seeing all that 

has transpired.

And with tears

of joy 

and whispers 

of remembrance,

we will

travel into

the Beautiful

and beyond.



Wave Agency

Wave Agency is a full-service marketing and creative partner dedicated to transforming brands through strategic vision, impactful storytelling, and thoughtful execution. Since 2001, we’ve helped businesses grow, evolve, and stay ahead of change across industries like beauty and wellness, healthcare, real estate, retail, and more.

Today’s marketing goes beyond beautiful design—it’s about relevance, timing, and smarter decisions. At Wave Agency, we integrate AI thoughtfully into our process, using it to uncover insights, streamline campaigns, and enhance personalization. The result? Marketing that’s not only creative but intelligent—designed to connect, convert, and grow with purpose.

We’re more than marketers—we’re innovators and entrepreneurs who deeply understand how to scale and succeed in an AI-powered world. Our entrepreneurial spirit fuels ventures such as Long Island Wave, a thriving digital publication spotlighting regional business and culture; the Wave Wellness & Beauty Expo, a leading event connecting beauty and wellness brands with engaged consumers; and Xpresso Head, a high-performance professional haircare line that blends innovation and exceptional branding.

Our collaborative approach ensures your vision guides our execution. We immerse ourselves in your brand, using AI-driven insights and data-backed decisions to craft campaigns and strategies uniquely tailored to your goals. Whether it’s a comprehensive brand strategy, targeted digital marketing, or customized technology solutions, we deliver real impact, measurable outcomes, and sustainable growth—helping you lead boldly in today’s AI-driven marketing landscape.

https://waveagency.com
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